What Is Bulk Email?
A bulk email is one email sent out to multiple people at once. Marketing teams typically send out bulk emails to their entire subscriber base through automation to provide newsletters, coupons, business updates, or event invitations.
Unlike junk or spam mail, bulk emails are sent out to people who specifically requested to be on a company’s mailing list. Other terms for bulk emailing are mass emails or email blasts, but no matter what you call it, a company must start with a list of opted-in subscribers.
Types of Bulk Email
There are four types of bulk email campaigns:
Bulk Email Best Practices
Bulk emailing can allow you to reach multiple subscribers at once, but it’s still essential to find ways to personalize your campaigns and keep your messages from appearing like spam. The best things you can do to maximize your bulk email campaigns include: