What Is an Email Campaign?
An email campaign is a series of marketing efforts that connect to a company’s subscribed email list. Email campaigns are designed to encourage the audience to take a specific action. And since the recipients are already on the subscription list, this action is usually to make a purchase.
Most email campaigns are a single email or a short segment of emails, and the content varies depending on the desired action. Email campaigns should be direct and to the point and allow readers to learn more by clicking on a link. Newsletters can be longer than product or service boosts, but emails should still stay under 1000 words total.
Different Types of Email Campaigns
There are twelve types of email campaigns:
How Does an Email Campaign Work?
To launch an email campaign, determine the desired action you want your customers to take. Identify the people on your subscription list who the campaign applies to, then create an engaging email and send it out.
Importance of Sending Email Campaigns
Email campaigns are important because they’re an easy way to connect with subscribers and keep your company fresh in their minds. Sending strategic email campaigns can help with: