What Is an Email Domain?
An email domain is the second half of an email address that identifies which server the email is coming from. The domain is listed behind the “@” symbol, while the local address is listed before. For instance, in a personal email such as [email protected], “jane doe” is the local address and “gmail.com” is the domain.
Think of the domain as the company’s phone number and the local address as a specific employee’s extension.
While it’s easy to set up an email account on a free domain, it’s beneficial for businesses to set up their own email domain to stand out from other messages.
How to Get an Email Domain
To set up an email domain, a company needs a domain name and a hosting subscription. Many website builders offer hosting add-on so businesses can create an email domain that’s directly connected with their website. Otherwise, a company can register its desired domain name through one of the many hosting platforms available.
Importance of an Email Domain
A customized email domain can prove to your clients that your business is legit. Whether you’re a B2B or B2C company, your target audience’s inboxes are flooded with various emails every day. Having a specialized domain makes a great impression on your potential clients because it shows that you’ve invested in your company.
Having your own domain allows customers to search for you in their inbox easily. Typing in “@gmail.com” will produce a lot of results, but typing in “@warmupinbox.com” pulls up all of the messages associated with that domain and allows the user to find what they’re looking for.
How Does an Email Domain Work?
Once you purchase your domain from a hosting provider, you then choose a mail provider and use their platform to service your new domain. If you love Google or Office 365 or another service, you can integrate your business domain with the platform, so you use a system that’s familiar to you.
Once you choose the servicing platform that’s right for you, you’ll have to verify your ownership of the domain. Often this involves inserting a string of code on your website so your provider can search for it and verify that it’s yours. Then, you can start warming up your inbox so you can begin reaching your customers.