Email Deliverability is the term used to describe the frequency in which your outgoing emails end up in the primary folder of the recipient’s inbox. Email deliverability is associated with the reputation of the associated domain of the email address, where a variety of factors affect the rates at which your outgoing emails end up in the correct destination of a recipient’s inbox.
Marketers use Email Deliverability rates to determine if their outreach efforts are successfully reaching their customers or target audiences in an intended manner, as emails being marked as spam will most likely not be seen by the intended recipient and affect the open rates, click-through rates, and positive engagement rates of an email campaign.
What Factors Affect Email Deliverability?
Numerous factors will affect your email deliverability. Below are the most common ways in which your email deliverability can be affected.
An important thing to note is that these factors will only directly affect your reputation when an individual or a mail system flags it as spam or you mistakenly send out an email to a spam trap.
How can I improve my Email Deliverability?
The most effective ways to maintain and steadily improve the delivery rates of your outreach involve.